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Google adwords-reporting Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Reporting and Analysis Exam / Google Ads Measurement Assessment |
| Exam Number: | adwords-reporting / google-ads-measurement |
| Related Certifications: | Google Ads Search Google Ads Display Google Ads Video Google Analytics Individual Qualification |
| Exam Duration: | 75 minutes |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | 46–50 |
| Exam Price: | Free (USD 0) |
| Passing Score: | 80% |
| Available Languages: | English, Spanish, French, German, Japanese, Portuguese, Chinese, Korean, Russian, Italian |
| Recommended Training: | Google Ads Help Center - Reporting Official Google Ads Measurement Learning Path |
| Exam Registration: | Google Skillshop Registration & Assessment |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online, self-paced, unproctored via Google Skillshop |
| Pre Condition: | No formal prerequisites; basic familiarity with Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/1882-google-ads-measurement-certification |
Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Performance Analysis & Interpretation | 30% | - Campaign, ad group, keyword analysis - Device, location, and audience insights - Impression share and competitive metrics - Identifying trends and anomalies |
| Topic 2: Conversion Tracking & Attribution | 20% | - Setting up conversion actions - E-commerce and value tracking - Linking Google Ads with Analytics - Attribution models overview |
| Topic 3: Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Report editor and custom tables - Scheduling and sharing reports - Filters, segments, and date ranges |
| Topic 4: Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Reporting interface navigation - Importance of measurement strategy |
| Topic 5: Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Automated reports and alerts - Using reports to optimize campaigns |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) Doug needs to know the product cost of the client, to find the return on investment.
B) Doug needs to know what the final cost of the newsletter would be.
C) Doug would need to know the value of the newsletter.
D) You can't track the ROI if there's nothing for sale as a result of the conversion.
2. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A) Driving valuable traffic
B) Increasing web revenue
C) Maximizing conversions of your website
D) Decreasing unnecessary costs
3. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?
A) An optimized website will receive more conversions.
B) An optimized website will help organic search results.
C) An optimized website will receive a better quality score.
D) An optimized website will receive a better landing page.
4. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
A) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
5. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?
A) You can see the details on the Networks tab.
B) You can see the details on your Account Performance Tab.
C) You can have the report emailed to you in .csv format.
D) You can see the details on your Keywords tab.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
By April
