Exam Code: adwords-fundamentals
Exam Name: Google Search Fundamentals Exam Practice Test
Certification Provider: Google
Corresponding Certification: Adwords

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Updated: Oct 04, 2026

No. of Questions: 160 Questions & Answers with Testing Engine

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Topics of AdWords Fundamentals Exam

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our AdWords Fundamentals exam dumps will include the following topics:

Performance, profitability, and growth
Account management
Language & location targeting
Budgets and bidding
Ad formats
Campaign and ad group management
Managing multiple accounts
Measurement and optimization
Keyword targeting
Introduction to AdWords

How much AdWords Fundamentals Exam cost

The price of AdWords Fundamentals exam is 50 USD.

What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

Passing score: 80%
Number of Questions: 100
Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
Length of Examination: 120 minutes

Google adwords-fundamentals Exam Overview:

Certification Vendor:	Google
Exam Name:	Google Ads Search Certification (formerly AdWords Fundamentals)
Exam Number:	Google Ads Fundamentals (AdWords Fundamentals - legacy)
Certificate Validity Period:	1 year
Available Languages:	Japanese, French, German, Chinese, Spanish, English, Portuguese
Real Exam Qty:	Approximately 50-100
Exam Format:	Multiple choice, Multiple select
Passing Score:	Approximately 80%
Exam Duration:	75 minutes
Exam Price:	Free
Related Certifications:	Google Ads Search Certification Google Ads Measurement Certification Google Ads Display Certification
Sample Questions:	Google adwords-fundamentals Sample Questions
Exam Way:	Online proctored exam via Google Skillshop platform
Pre Condition:	No formal prerequisites required. Basic knowledge of digital marketing and online advertising recommended.
Official Syllabus URL:	https://skillshop.withgoogle.com/

Google adwords-fundamentals Exam Syllabus Topics:

Section	Objectives
Topic 1: Google Ads Fundamentals and Search Advertising Basics	- Understanding Google Ads ecosystem 1. Search advertising principles and auction system 2. Account structure and campaign hierarchy
Topic 2: Bidding, Budgeting, and Performance Measurement	- Bidding strategies 1. Smart bidding fundamentals 2. Manual CPC and automated bidding strategies - Performance tracking and analytics 1. Key metrics: CTR, CPC, CPA, ROAS 2. Conversion tracking setup
Topic 3: Optimization and Campaign Improvement	- Campaign optimization strategies 1. A/B testing ads and landing pages 2. Improving Quality Score and ad rank
Topic 4: Keyword, Targeting, and Ad Creation	- Keyword research and match types 1. Broad, phrase, exact match types 2. Negative keywords and optimization - Ad creation and optimization 1. Responsive search ads structure 2. Ad relevance and quality score factors

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