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Updated: Oct 05, 2026

No. of Questions: 221 Questions & Answers with Testing Engine

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Google adwords-display Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Display Certification Exam (Skillshop)
Exam Number:Google Ads Display Certification
Available Languages:English, Portuguese, Japanese, Italian, German, Spanish, French
Related Certifications:Google Ads Search Certification
Google Ads Video Certification
Google Ads Measurement Certification
Google Ads Shopping Certification
Exam Price:Free
Certificate Validity Period:1 year
Passing Score:80%
Real Exam Qty:Approximately 50
Exam Duration:75 minutes
Exam Format:Multiple select, Multiple choice
Recommended Training:Google Ads Display Certification Training (Skillshop)
Exam Registration:Google Skillshop Registration
Sample Questions:Google adwords-display Sample Questions
Exam Way:Online, self-paced via Google Skillshop (no live proctoring)
Pre Condition:No formal prerequisites; Google Skillshop account required
Official Syllabus URL:https://skillshop.withgoogle.com/

Google adwords-display Exam Syllabus Topics:

SectionObjectives
Topic 1: Ad Formats and Creative Optimization- Responsive display ads
  • 1. Asset creation and combinations
    • 2. Best practices for creatives
      Topic 2: Display Advertising Fundamentals- Understanding Google Display Ads ecosystem
      • 1. How Google Display Network works
        • 2. Campaign objectives and use cases
          Topic 3: Campaign Setup and Targeting- Audience targeting strategies
          • 1. Custom segments and remarketing
            • 2. Affinity and in-market audiences
              - Contextual targeting
              • 1. Keywords and topics targeting
                • 2. Placements and exclusions
                  Topic 4: Bidding and Budgeting- Smart bidding strategies
                  • 1. Maximize conversions
                    • 2. Target CPA and ROAS
                      Topic 5: Measurement and Performance Optimization- Conversion tracking and attribution
                      • 1. Performance analysis
                        • 2. Google Ads conversion setup
                          - Optimization techniques
                          • 1. A/B testing
                            • 2. Audience refinement

                              Google Display Exam Practice Test Sample Questions:

                              Question #1

                              When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?

                              • A. Define the budget.
                              • B. Define the campaign the ad group belongs to.
                              • C. Define the keywords.
                              • D. Define the timeframe the ad should run within.
                              Reveal Solution  Discussion  0

                              Correct Answer: C  🗳️

                              Question #2

                              Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

                              • A. It helps to ensure that ads would not appear on irrelevant searches.
                              • B. It helps to ensure that an ad will appear along with competitors' ads.
                              • C. It helps to ensure that searches with similar spelling would not appear on search results.
                              • D. It helps to ensure that an ad will appear when users search for an opposite keyword.
                              Reveal Solution  Discussion  0

                              Correct Answer: A  🗳️

                              Question #3

                              Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

                              • A. Banner ad
                              • B. In video overlay
                              • C. In stream video
                              • D. Image ad
                              Reveal Solution  Discussion  0

                              Correct Answer: C  🗳️

                              Question #4

                              According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

                              • A. Online presence to sell items in an auction-style format using Google Checkout
                              • B. Access to the largest inventory of professional and user-generated videos in the world
                              • C. Opportunity to participate on multiple platforms, allowing portability of content
                              • D. Ability to engage with a massive community that is already interacting with the content
                              Reveal Solution  Discussion  0

                              Correct Answer: A  🗳️

                              Question #5

                              Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

                              • A. The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
                              • B. Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
                              • C. The metric of "1" actually means she was the only person with that keyword.
                              • D. Her ad is not a promoted video so it will always say "1" in this metric.
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

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