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Google adwords-search Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Search Advertising Advanced Exam |
| Exam Number: | adwords-search |
| Exam Duration: | 75 minutes |
| Related Certifications: | Google Ads Search Certification Google Ads Measurement Certification Google Ads Display Certification Google Ads Video Certification Google Ads Shopping Certification |
| Certificate Validity Period: | 1 year |
| Available Languages: | English, French, German, Dutch, Spanish, Portuguese, Russian, Chinese (Traditional), Chinese (Simplified), Korean, Other supported Google Ads certification languages, Japanese, Italian |
| Passing Score: | 80% |
| Exam Format: | Multiple Choice, Scenario-based Questions, Online Assessment |
| Exam Price: | Free (USD 0) |
| Real Exam Qty: | 50 |
| Recommended Training: | Google Ads Search Certification Training on Skillshop |
| Exam Registration: | Google Skillshop Google Ads Certifications |
| Sample Questions: | Google adwords-search Sample Questions |
| Exam Way: | Online exam through Google Skillshop. |
| Pre Condition: | No formal prerequisite. Google recommends experience with Google Ads concepts and campaign management. |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Optimization | - Campaign structure and settings - Match types and search intent - Keyword planning and targeting |
| Topic 2: Google Search Ads Fundamentals | - Search advertising concepts - Google Ads auction and Ad Rank |
| Topic 3: Ad Creation and Assets | - Responsive Search Ads - Ad assets and extensions |
| Topic 4: Measurement and Performance Optimization | - Performance analysis - Conversion tracking |
| Topic 5: Bidding and Budget Management | - Budget optimization - Smart Bidding strategies |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following matches eliminates the searched phrases?
- A. Phrase match
- B. Negative match
- C. Broad match
- D. Exact match
Correct Answer: B 🗳️
Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?
- A. Indexing Technology
- B. Hypertext-Matching Analysis
- C. PageRank Technology
- D. Organic search listings
Correct Answer: C 🗳️
You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
- A. Reach and Frequency Report
- B. Placement Performance Report
- C. Geographic Performance Report
- D. URL Performance Report
Correct Answer: B 🗳️
What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
- A. The better the organic search result, the higher the ad will be posted in order of paid result s.
- B. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
- C. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
- D. There is no correlation between paid results (the advertisements) and organic search result s.
Correct Answer: D 🗳️
You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
- A. Accounts cannot be moved between sub-MCCs.
- B. From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
- C. From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
- D. From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
Correct Answer: C 🗳️
By Eleanore
