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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Passing Score: | 65% |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator Marketing Cloud Consultant |
| Exam Price: | $200 USD |
| Real Exam Qty: | 55 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
What is true about shared entry event.
A. Data extension created by it can be modified.
B. Yon can use filter for entry audience segregation.
C. It cannot be modified.
Question 2
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
A. use Journey data and not contact data
B. use journey with email activities and enagagement split activity
C. use query activity to query _ click and use contact data in journey.
D. use contact designer
Question 3
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
A. STO predicts the best time to send a message for each contact through Journey Builder
B. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
C. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
D. STO can help send SMS messages at the time individuals are most likely to engage with the message
Question 4
How does Interaction Studio unify anonymous and known identities?
A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
C. Interaction Studio uses third party software to match anonymous and known identities
D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Question 5
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
A. It prevents both the produce message and the deli message from being triggered in both places
B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C. They should always be set to High Transmit Power setting
D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
By Mark
