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Last Updated: Aug 04, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 2: Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Engagement Frequency - Send Time Optimization |
| Topic 3: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 4: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Activities and decision splits - Journey design and best practices - Reporting and performance analysis |
| Topic 5: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 6: Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Topic 7: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities |
1. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Send personalized content for each customer when they open email messages
B) Determines how many subscribers will engage with the message.
C) Use aggregate daily engagement metrics to optimize content for the next day
D) Analyze click results to find out which assets spark the most engagement among customers
2. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
A) Data-modifications to a contact's profile information
B) Data retention policies
C) Status change through contact deletion operation
D) Changes to a contact's attributes
E) Contact actions in response to marketing messages
3. Where are Topic Profiles configured for use in Command Center?
A) Command Center Admin
B) Social Studio Admin
C) Social Studio Engage
D) Social Studio Automate
4. Which social network(s) support lead capture in Ad Studio?
A) Twitter
B) Linkedin 2%
C) Facebook
D) Instagram
E) Google Adwords
5. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
A) Are there more than 100 order records that could match?
B) Do any of the orders for that subscriber meet your decision split criteria?
C) Are you using attribute to attribute comparison in your decision split criteria?
D) Are you integrated with other Salesforce Clouds?
E) Is the Contact information spelled correctly?
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B,D,E | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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