Get New 2024 Valid Practice To your Marketing-Cloud-Email-Specialist Exam (Updated 165 Questions)
Salesforce Marketers Marketing-Cloud-Email-Specialist Exam Practice Test Questions Dumps Bundle!
To become a Salesforce Certified Marketing Cloud Email Specialist, candidates must pass a 60-question multiple-choice exam within 105 minutes. Marketing-Cloud-Email-Specialist exam covers topics such as email marketing best practices, subscriber management, data segmentation, email design, and campaign reporting.
NEW QUESTION # 20
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Use explicit opt-in for any new web sign-ups.
- B. Automatically opt-in all new customers.
- C. Tell customers why they want to receive NTO emails.
- D. Set expectations on send frequency and schedule.
- E. Ask for detailed demographic information.
Answer: A,C,D
NEW QUESTION # 21
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Triggered Email
- B. Send Flow
- C. Test Send
- D. User-Initiated Email
Answer: A
Explanation:
Explanation
NEW QUESTION # 22
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Add background colors that match branding.
- B. Use custom corporate font to match their brand.
- C. Style alt text for when images do not display automatically.
- D. Make the email completely image based.
Answer: B,C
NEW QUESTION # 23
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- B. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Answer: B
NEW QUESTION # 24
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:
- A. Scheduled Send Emails
- B. Journey Builder
- C. Predictive Email
- D. Automation Studio
Answer: D
NEW QUESTION # 25
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
- A. Configure a holdback group to be targeted by the winner.
- B. Place a Random Split before Path Optimizer for the pilot group.
- C. Select winning path three days after journey activation
Answer: A
NEW QUESTION # 26
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?
- A. Limit the email text to 250 words.
- B. Use an infographic email template.
- C. Personalize the email content.
- D. Send to the entire subscriber base.
Answer: C
NEW QUESTION # 27
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Answer: A
Explanation:
Explanation
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.
NEW QUESTION # 28
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.
- A. select the URL id for the URL or tracking the alias from the job links tab.
- B. select the URL or tracking alias from the link view tab of the click activity tab.
- C. select the click activity bar chart from the email overview of the click activity tab
- D. select the user clicks the overview tab in the inbox activity section
Answer: B,D
NEW QUESTION # 29
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)
- A. Add to Data Extension
- B. Add a new subscriber to a list
- C. Refresh the data filter
- D. Send the email via Triggered Send
Answer: A,D
NEW QUESTION # 30
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A User initiated Email
- B. A Simple Send Email
- C. A Transactional Send Classification
- D. A recurring Send Schedule via Guided Send
Answer: D
NEW QUESTION # 31
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Filters
- B. Send Flow
- C. Audience Builder
- D. SQL Query Activity
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION # 32
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Mark the data extension as Sendable.
- C. Use Email Address as Subscriber Key.
Answer: C
NEW QUESTION # 33
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the
account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
- A. Create a measure and a data filter, a filter activity then use a guided send.
- B. Create a filter and a data extension key, an interaction and a triggered send.
- C. Create a measure and a data filter, a filter activity then use a triggered send.
- D. Create a filter and a data extension key, an interaction and a user-initiated send.
Answer: A
NEW QUESTION # 34
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Send generic content to appeal to all audiences.
- B. Send multiple emails a day to keep the brand top of mind.
- C. Set cadence expectations up front with subscribers.
- D. Use subscriber data to dynamically populate email content.
Answer: A,D
NEW QUESTION # 35
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