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Salesforce Marketing-Cloud-Account-Engagement-Consultant日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Available Languages:Portuguese (Brazil), Spanish, English, German, Japanese, French
Exam Duration:105 minutes
Exam Price:200 USD
Certificate Validity Period:1 year (requires annual maintenance via Trailhead modules)
Passing Score:Approximately 65% (Salesforce does not always publish exact passing scores)
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Administrator
Real Exam Qty:60–65 questions
Exam Format:Multiple Select, Multiple Choice, Scenario-based Questions
Recommended Training:Marketing Cloud Account Engagement Study Guide
Salesforce Trailhead Account Engagement Learning Path
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant日本語 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

Salesforce Marketing-Cloud-Account-Engagement-Consultant日本語 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 7
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

Salesforce Certified Marketing Cloud Account Engagement Consultant (Marketing-Cloud-Account-Engagement-Consultant日本語版) Sample Questions:

Question #1

あなたは、見込み客が成績プロファイルの「役職」基準に一致することを自動的に許可する自動化ルールを構築することにしました。役職に何らかの形で副社長が含まれるすべての見込み客を捕捉する必要がありますが、現在抑制リストに載っている見込み客は除外したいと考えています。これを達成できるのは、次のルール基準のセットのうちどれですか?

  • A. 全体的なロジックのいずれかに一致: ルール グループ 1: すべてのプロスペクト リストに一致 > ではない > 抑制リスト A; B; C; D ルール グループ 2: すべてのプロスペクトに一致するデフォルト フィールド > タイトル > を含む > 副社長。副社長
  • B. 全体的なロジックすべてに一致: プロスペクト リスト > そうでない > 抑制リスト A; B; C; D プロスペクトのデフォルトフィールド > タイトル > IS > 副社長
  • C. 全体的なロジックのいずれかに一致します: プロスペクト リスト > そうでない > 抑制リスト A; B; C; D プロスペクトのデフォルト フィールド > タイトル > には > 副社長が含まれます。副社長
  • D. すべての全体ロジックに一致: プロスペクト リスト > そうでない > 抑制リスト A; B; C; D プロスペクトのデフォルトフィールド > タイトル > を含む > 副社長。副社長
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

接続されたキャンペーンを有効にし、適切な権限を割り当てた後、キャンペーンのエンゲージメント履歴指標を表示するにはどのようなタスクを完了する必要がありますか?

  • A. キャンペーンにメールを追加すると、キャンペーンのエンゲージメント履歴指標の表示が開始されます。
  • B. エンゲージメント履歴指標関連リストをキャンペーン ページ レイアウトに追加します。
  • C. エンゲージメント履歴 Lightning コンポーネントをリードおよび取引先責任者のページレイアウトに追加します。
  • D. エンゲージメント履歴アクティビティ関連リストをリードおよび取引先担当者のページ レイアウトに追加します。
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

LenoxSoft は、Salesforce インスタンスで Leads オブジェクトを使用しません。これには、Marketing Cloud Account Engagement で新しいプロスペクト レコードが作成され、その後営業ユーザーに割り当てられた場合にのみ、Marketing Cloud Account Engagement で連絡先を作成する必要があります。また、営業マネージャーは、割り当てを営業チーム全体に均等に配分することも要求します。
LenoxSoft はどのように始めるべきですか?

  • A. 真しい見込み客を探す自動化ルールを構築し、新しいレコードを連絡先として Salesforce に追加し、Salesforce 割り当てルールを介して割り当てます。
  • B. 真しい見込み客を探す動的リストを作成し、Salesforce 割り当てルールを介してそのリストのメンバーを連絡先として割り当てる自動化ルールを作成します。
  • C. Marketing Cloud アカウント エンゲージメント サポートを通じて逆同期機能を有効にし、グループ内のユーザーにプロスペクトを割り当てる自動ルールを作成します。
  • D. 適切な「オプションの Salesforce コネクタ設定」を有効にし、営業ユーザーに割り当てるオートメーション ルールを作成します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

LenoxSoft は、購読解除率が非常に高いことに気づき、ボットの活動が原因であると疑っています。
電子メール スキャナーからの自動配信停止を防ぐために、コンサルタントは何を推奨する必要がありますか?

  • A. Marketing Cloud アカウントエンゲージメントで 2 クリックによる登録解除を有効にします。
  • B. 見込み客に再登録メール テンプレートをすぐに送信します。
  • C. <blockquote> タグを購読解除リンクに適用して、スキャナーがそれを無視できるようにします。
  • D. 購読解除リンクをメールのフッターではなくヘッダーに移動します。
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

Salesforce Engage について正しいのはどれですか

  • A. Salesforce Engage を設定する前に、検証済みの Salesforce-Marketing Cloud Account Engagement コネクタが必要です。
  • B. Salesforce Engage アプリケーションをデスクトップまたは電話機 (Mac、Windows) にダウンロードできます。
  • C. 拡張機能をダウンロードすると、Gmail で Salesforce Engage を使用できます。
  • D. Salesforce Engage は、主に営業担当者が見込み顧客のアクションを最新の状態に保つためのアプリです
  • E. Salesforce Engage は Salesforce サンドボックス アカウントではサポートされていません
Reveal Solution  Discussion  0

Correct Answer: A,B,C,D,E  🗳️

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