Exam Code: P_CRMMKT_70
Exam Name: SAP Certified Application Professional - Marketing with SAP CRM 7.0
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Professional

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Updated: Aug 14, 2026

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SAP P_CRMMKT_70 Exam Overview:

Certification Vendor:	SAP
Exam Name:	SAP Certified Application Professional - Marketing with SAP CRM 7.0
Exam Number:	P_CRMMKT_70
Exam Format:	Multiple Choice, Multiple Response
Related Certifications:	SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0 SAP Certified Application Professional - Sales with SAP CRM 7.0 SAP Certified Application Professional - Service with SAP CRM 7.0 SAP Certified Application Professional - Marketing with SAP CRM 7.0 EhP1 (P_CRMMKT_71)
Exam Duration:	180 minutes
Exam Price:	USD 550 - 560
Certificate Validity Period:	Valid indefinitely (no renewal required)
Available Languages:	English
Real Exam Qty:	80
Passing Score:	65% - 70%
Recommended Training:	Official Learning Journey SAP CRM Marketing Training
Exam Registration:	SAP Certification Registration
Exam Way:	Proctored at authorized Pearson VUE test centers or online proctored delivery
Pre Condition:	No mandatory prerequisite exam; recommended 2–4 years of practical experience implementing SAP CRM Marketing solutions
Official Syllabus URL:	https://learning.sap.com/certifications

SAP P_CRMMKT_70 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Segmentation and Target Groups	25%	- List Management 1. Import/export of contact lists 2. Deduplication and data quality - Business Partner Segmentation 1. Attributes and segmentation rules 2. Dynamic and static target groups
Topic 2: Master Data and Integration	15%	- Business Partner and Product Master Data 1. Hierarchies and relationships 2. Data maintenance and governance - System Integration 1. Integration with SAP ERP 2. Data exchange and middleware
Topic 3: Marketing Analytics and Reporting	20%	- Reporting Tools 1. Standard and custom reports 2. SAP CRM Analytics integration - Key Performance Indicators 1. Campaign ROI and conversion rates 2. Marketing effectiveness metrics
Topic 4: Personalization and Interaction	10%	- Personalized Marketing 1. Interaction tracking 2. Rule-based personalization
Topic 5: Marketing Planning and Campaign Management	30%	- Campaign Lifecycle Management 1. Response tracking and follow-up 2. Campaign definition and execution 3. Campaign types and templates - Marketing Plans and Budgeting 1. Budget allocation and monitoring 2. Plan creation and approval processes

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