Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional

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Updated: Aug 17, 2026

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Salesforce Marketing-Cloud-Personalization Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Personalization Accredited Professional Exam
Exam Number:	AP-216
Exam Duration:	75 minutes
Passing Score:	70%
Related Certifications:	Salesforce Accredited Professional Program
Exam Price:	USD 150
Available Languages:	English
Real Exam Qty:	50 multiple-choice/multiple-select + up to 5 unscored questions
Exam Format:	Multiple-choice, Multiple-select, Proctored (online or onsite testing center)
Recommended Training:	Marketing Cloud Personalization Fundamentals (Trailhead / Partner Learning Camp) Marketing Cloud Personalization Help Documentation
Exam Registration:	Salesforce Certification Registration Exam Scheduling Info
Sample Questions:	Salesforce Marketing-Cloud-Personalization Sample Questions
Exam Way:	Proctored exam delivered online or at a testing center
Pre Condition:	Intended for Salesforce Partners with access to Partner Learning Camp; prior hands-on experience implementing Marketing Cloud Personalization is recommended. No formal prerequisite certification required.
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005298852&type=1

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 2	Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3	Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
Topic 4	Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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