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NEW QUESTION # 54
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
- A. Similar customers show interest in the offer.
- B. Similar customers purchase other offers.
- C. Similar customers do not qualify for the offer.
- D. Similar customers ignore the offer.
Answer: D
Explanation:
The propensity is a measure of how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. A low propensity value indicates that the offer is not relevant or attractive for the customer, and that similar customers have ignored or rejected the offer in the past. Therefore, if the offer click-through propensity decreased to 0.42, it most likely indicates that similar customers ignore the offer. Verified Reference: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 55
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Prices of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
The details of the shoes are provided in the following table:
To output the most profitable shoe, which component do you add in the blank space that is highlighted in red?
- A. Prioritize
- B. Decision table
- C. Filter
- D. Group By
Answer: A
Explanation:
To output the most profitable shoe, you need to add a Prioritize component in the blank space. A Prioritize component allows you to rank actions based on one or more properties. In this case, you can rank the shoes based on the Profit property and select the highest ranked shoe as the output. Verified References: Pega Academy - Decisioning Consultant - Prioritizing actions
NEW QUESTION # 56
U+ Bank is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS.
Which type of outbound interaction do you configure to implement this requirement?
- A. Customer event
- B. Security event
- C. Scheduled update
- D. Priority communication
Answer: D
Explanation:
A priority communication is a type of outbound interaction that allows you to send urgent messages to customers that are not related to any specific offer or proposition. You can use priority communications to inform customers about important events or changes that affect their relationship with your organization. In this case, the bank wants to share the new temporary contact details with all customers over an SMS, so creating a priority communication is the best option. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 57
In a decision strategy, to use a customer property in an expression, you
- A. prefix the property with the keyword Customer
- B. use the property as defined without any prefix
- C. define the property as a strategy property
- D. define Customer page in Pages & Classes
Answer: D
Explanation:
In a decision strategy, to use a customer property in an expression, you need to define Customer page in Pages
& Classes and specify its class as Data-Customer. This allows you to access customer properties by using dot notation, such as Customer.Age or Customer.Gender. You do not need to define the property as a strategy property, use it without any prefix, or prefix it with the keyword Customer. Verified References: [Certified Pega Decisioning Consultant | Pega Academy], Decision strategies
NEW QUESTION # 58
MyCo, a mobile company, uses Pega Customer Decision Hub'" to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups'
- A. Map a real-time container to the Top-level or Issue-level.
- B. Create a decision strategy at the Issue-level.
- C. Enable an engagement policy for the second group.
- D. Set contact limits for both the groups.
Answer: A
NEW QUESTION # 59
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
- A. A new proposition filter needs to be configured in the strategy to filter on customer income.
- B. The score calculation is independent of the strategy and no change is required.
- C. Add a new Group By component for the mortgage limit calculation.
- D. Remap the scorecard property in the decision strategy for the change to take effect.
Answer: B
Explanation:
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified Reference: [Pega Academy - Decisioning Consultant - Using scorecards]
NEW QUESTION # 60
U+ Bank is promoting a new premium credit card with an 18% APR to its existing customers. To protect customer value, the bank wants to avoid offering this card to customers who already hold a credit card with a lower Interest rate (12% APR or below).
Which engagement policy condition type should you use to exclude customers with lower-interest cards from receiving the premium offer?
- A. Suitability
- B. Eligibility
- C. Action-level Suitability
- D. Applicability
Answer: A
NEW QUESTION # 61
In a decision strategy, to use a customer property in an expression, you
- A. prefix the property with the keyword Customer
- B. use the property as defined without any prefix
- C. define the property as a strategy property
- D. define Customer page in Pages & Classes
Answer: D
Explanation:
In a decision strategy, to use a customer property in an expression, you need to define Customer page in Pages & Classes and specify its class as Data-Customer. This allows you to access customer properties by using dot notation, such as Customer.Age or Customer.Gender. You do not need to define the property as a strategy property, use it without any prefix, or prefix it with the keyword Customer. Verified Reference: [Certified Pega Decisioning Consultant | Pega Academy], Decision strategies
NEW QUESTION # 62
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
- A. Data Import
- B. Proposition Data
- C. None, properties are available
- D. Set Property
Answer: A
Explanation:
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified Reference: Pega Academy - Decisioning Consultant - Importing data
NEW QUESTION # 63
U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers to its customers.
The bank wants to introduce a new offer in the Business Operations Environment. Place the steps in the correct order of implementation.
Answer:
Explanation:
A screenshot of a computer AI-generated content may be incorrect.
NEW QUESTION # 64
In the following figure, a volume constraint uses the Return any action that does not exceed constraint mode with the three following action type constraints that have remaining limits:
1.Maximum 50 Daily with Action: Protect Your Device, 5 remaining
2.Maximum 75 Daily with Action: MyFone Buds, 7 remaining
3.Maximum 25 Daily with Action: MyFone AirPods Pro, 0 remaining
A customer, CUST-01, qualifies for all the three actions. Given this scenario, how many actions does the system select for CUST-01 in the outbound run?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 65
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning architect, how do you implement the business requirement?
- A. Add the risk segmentation rules in the Results tab of the scorecard rule.
- B. Add three contact policies that correspond to the three risk segments.
- C. Add a decision table to a decision strategy and reference it in the scorecard component.
- D. Add a decision table to a decision strategy and pass the credit score as the parameter.
Answer: D
Explanation:
To implement the business requirement, you need to add a decision table to a decision strategy and pass the credit score as the parameter. A decision table allows you to define rules based on one or more input parameters and return an output value. In this case, you can use the credit score as an input parameter and return the risk category/grade as an output value. You can then use this output value to filter out customers who are not in the low-risk segment (AAA). Verified Reference: Pega Academy - Decisioning Consultant - Using decision tables
NEW QUESTION # 66
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups?
- A. Map a real-time container to the Top-level or Issue-level.
- B. Create a decision strategy at the Issue-level
- C. Enable an engagement policy for the second group.
- D. Set contact limits for both the groups.
Answer: A
Explanation:
To present offers from the two groups, you must map a real-time container to the Top-level or Issue-level. A real-time container is a configuration that defines how to deliver offers and treatments to a specific channel, such as a website or a mobile app. By mapping a real-time container to the Top-level or Issue-level, you can enable all the offers under that level to be available for delivery through that channel. Verified References: Pega Academy - Decisioning Consultant - Configuring real-time containers
NEW QUESTION # 67
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
- A. Create an external email treatment and use an external tool to design the email.
- B. Create an external email treatment and use Customer Decision Hub to design the email.
- C. Create an internal email treatment and import the email content HTML.
- D. Create an internal email treatment and use Customer Decision Hub to design the email.
Answer: A
Explanation:
To implement this requirement, you need to create an external email treatment and use an external tool to design the email. An external email treatment is a type of treatment that allows you to use a third-party email service provider to send emails to your customers. You can configure the external email treatment with the name of the provider, the authentication details, and the template ID that corresponds to the email content that you design using an external tool. This way, you can leverage your existing tools and processes for sending emails, while still using Customer Decision Hub to select the best actions and treatments for your customers. Verified Reference: Pega Academy - Decisioning Consultant - Creating external treatments
NEW QUESTION # 68 
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning architect, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
- A. Poor
- B. Fair
- C. Good
- D. Very Poor
Answer: A
Explanation:
Using the decision table, you can find the label for a customer with a credit score of 240 and an average balance of 35000 by following these steps:
* Start from the top row and check if the customer's credit score is less than 150. If yes, then the label is Very Poor. If no, then move to the next row.
* Check if the customer's credit score is less than 175 and their average balance is less than 25000. If yes, then the label is Poor. If no, then move to the next row.
* Check if the customer's credit score is less than 200 and their average balance is less than 50000. If yes, then the label is Fair. If no, then move to the next row.
* Check if the customer's credit score is less than 250 and their average balance is less than 75000. If yes, then the label is Good. If no, then move to the last row.
* The last row applies to all other cases that do not match any of the previous conditions. The label for this row is Very Poor.
In this case, the customer's credit score is not less than 150, so the first row does not apply. The customer's credit score is less than 175, but their average balance is not less than 25000, so the second row does not apply either. The customer's credit score is not less than 200, so the third row does not apply. The customer's credit score is less than 250 and their average balance is less than 75000, so the fourth row applies. Therefore, the label for this customer is Poor.
NEW QUESTION # 69
U+ Bank is designing a customer journey to increase credit card usage among new customers. The journey includes several stages with specific actions triggered by customer behavior. The bank wants to ensure that customers receive the most relevant actions based on their engagement.
Which stage arbitration option should the NBA Specialist select to ensure that customers always progress in the journey without reverting to previous stages?
- A. Forward progress (no backwards).
- B. Eligible stage with the highest priority action.
- C. All Issues and All Groups.
- D. Rightmost eligible stage.
Answer: A
NEW QUESTION # 70
As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.
Answer:
Explanation:
Explanation:
A screenshot of a survey AI-generated content may be incorrect.
NEW QUESTION # 71
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?
- A. 0
- B. 1
- C. 75 emails 25 SMSes
- D. 75 SMSes and 25 emails
Answer: C
Explanation:
The outbound run delivers 75 emails and 25 SMSes for the Standard card offer because the volume constraint is set to limit the number of actions per channel per day. The email channel has a limit of 75 actions per day, so all 75 email offers are delivered. The SMS channel has a limit of 25 actions per day, so only 25 SMS offers are delivered. The remaining 50 SMS offers are not delivered because they exceed the volume constraint.
NEW QUESTION # 72
A declsioning architect wants to use the customer properties Gender and MonthlyAverageUsage in a Data Join component. Which decision component is required to enable access to these properties?
- A. None, properties are always available.
- B. Data Import.
- C. Proposition Data.
- D. Set Property.
Answer: A
NEW QUESTION # 73
A financial services company has implemented always-on outbound campaigns for three credit card offers: Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.
Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?
- A. Individually for each action
- B. As a group for the context (output all actions)
- C. Sequential action delivery mode
- D. Return any action that does not exceed constraint
Answer: D
NEW QUESTION # 74
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