We're so confident of our products that we provide no hassle product exchange.
Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Available Languages: | English, Japanese |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 2 years |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Multi-select, Scenario-based |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Developer Salesforce Certified Marketing Cloud Consultant |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Recommended Training: | Official Exam Guide Trailhead Learning Path |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality - Journey Builder concepts and use cases |
| Topic 2: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Topic 3: Subscriber Data Management | 18% | - Data import, export, and quality management - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration |
| Topic 4: Setup | 38% | - Setup Home features and configuration - Business units, user accounts, and permission settings - Security policies, password management, and access control - Integration configuration and management - Marketing Cloud extension products and features |
| Topic 5: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
A) Create a one-to-one relationship between Order_Details and Products.
B) Create a one -to -many relationship between Orders and Order_Details.
C) Create a one-to-one relationship between Orders and Order_Details.
D) Create a one-to-one relationship between the contact record and Order Details.
2. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
A) Add Marketing Cloud Security Administrator
B) Add Distributed Sending user
C) Remove Marketing Cloud Viewer
D) Remove Marketing Cloud Channel manager
3. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A) Use a web-safe font for text that closely matches the brand's custom font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Build an email using multiple images, with all text saved in the brand font.
D) Build an email as one image, with all text saved in the brand font.
4. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
A) Google Analytics 360
B) Web Analytics Connector
C) Marketing Cloud Connect
D) AMP script for Marketing Cloud
5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
A) Configure the Enterprise-wide default retention to one year
B) Configure the business unit data retention setting to 12 months
C) Set inactive date to be automatically cleared after one year, but is recoverable
D) Apply a row-based retention to each data extension as it is created, set to 12 months
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
By Carl
