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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Mobile Connect
B) Smart Capture
C) Content Builder
D) Profile Center

2. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Selected SFTP folder
B) Safehouse
C) Original SFTP folder
D) Target Data Extension

3. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Setting up the Data Structure
B) Configuring Journey Builder
C) Enabling Mobile Connect
D) Managing the Enhanced SFTP

4. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Email Performance Over Time Report
B) Campaign Email Tracking Report
C) Email Send Report
D) Account Send Summary Report

5. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Journey Builder Triggered Sends
B) Send Throttling
C) Marketing Cloud Connect
D) Burst Sending

Solutions: