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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple choice, Multiple select |
| Related Certifications: | Salesforce Marketer Certification Salesforce Certified Marketing Cloud Account Engagement Administrator |
| Passing Score: | 68% |
| Exam Price: | USD 200 |
| Real Exam Qty: | 60-65 |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Account Engagement Consultant Certification Prep Market to Your Customers with Account Engagement |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 2: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Topic 3: Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Topic 4: Account Configuration | 16% | - Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance |
| Topic 5: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 6: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Topic 7: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 8: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question 1
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
A. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
B. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
C. You can only create 50 custom fields in Marketing Cloud Account Engagement.
D. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Question 2
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C. Refine scoring and grading models to only give the Sales team the most qualified leads.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Question 3
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
A. Use the Salesforce "Add to Nurture" button.
B. Use the Salesforce Mobile App "Add to Nurture" button.
C. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D. Use the Salesforce Mobile App "Send an Email" button.
Question 4
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
A. Disable open tracking within account settings.
B. Enable visitor filters for all customers so opens are not tracked.
C. Only send emails to prospects who do not use Apple Mail.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.
Question 5
What are available Data Formats in Marketing Cloud Account Engagement Form Fields
A. Email not from ISPs and free email providers
B. Text
C. Date
D. Email with valid mail server
E. Phone
F. Password
G. Number
H. Email
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: A,B,D,G,H |
By Laura
