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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Passing Score: | 72% |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Exam Price: | $200 USD |
| Exam Format: | Multiple select, Scenario-based questions, Multiple choice |
| Available Languages: | English, German, Spanish, Italian, French, Japanese |
| Recommended Training: | Account Engagement Specialist Exam Guide Salesforce Trailhead Account Engagement Modules |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - Engagement Metrics
|
| Lead Generation & Management | - Prospect Management
|
| Marketing Automation | - Engagement Studio
|
| Administration & Governance | - System Configuration
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
- A. Viewing the Opportunity in Opportunity Reports
- B. Manually deleting the Opportunity in Marketing Cloud Account Engagement
- C. Referencing the Opportunity in automation rules
- D. Manually editing the Opportunity In Marketing Cloud Account Engagement
Correct Answer: A,C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. No, you can only have one Salesforce connector at a time.
- B. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
- C. Yes, but it's only available to customers with the Pro Edition
- D. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
Correct Answer: A 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Which two capabilities are true for completion actions? Choose 2 answers
- A. Completion actions do not execute on image file downloads
- B. Completion actions cannot be applied directly on a landing page.
- C. Completion actions are applied retroactively.
- D. Completion actions apply to both visitors and prospects
Correct Answer: A,B 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. Checkbox
- B. Multi-Select
- C. Dropdown
- D. TextArea
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
- A. Resume the rule after saving
- B. Schedule the rule to run before saving it
- C. Sava the rule without any additional action
- D. Preview the rule before saving it
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
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By Marjorie
