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Last Updated: Aug 02, 2026
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement |
| Automation and Data Management | 14% | - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene - Build and manage automation workflows - Implement SQL activities for data processing |
| Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Define success metrics and KPIs - Document current state and desired future state - Analyze customer data and segmentation needs |
| Customer Journey Design | 18% | - Implement triggered and real-time journeys - Apply personalization and dynamic content - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic |
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Configure lists and populations - Configure account settings and business units - Implement data management and data extensions - Set up users, roles, and permissions |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Build custom reports and dashboards - Configure and interpret standard reports - Track engagement and conversion metrics - Analyze campaign performance |
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