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Adobe Marketo Engage Architect Master Sample Questions:

1. A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A) Update the smart campaign qualification settings to run once per hour
B) Disable the scoring model for hand-raise conversions to avoid conflicts
C) Remove the person score trigger filter from the MQL trigger campaign
D) Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

2. Which groups typically require customized training in Marketo? (Choose two)

A) Sales Executives
B) Data Analysts
C) IT Administrators
D) Marketing Specialists

3. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Campaign Manager and Customer Support Agent
B) CRM Administrator and IT Team Lead
C) Marketing Specialist and Content Creator
D) Sales Manager and Data Analyst

4. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) As this is a program that captures new names, recommend that the event program be created in the Default workspace
B) Verify that the form is capturing the correct fields
C) Move the form in the Default workspace so it can be shared by different countries
D) Recommend that the global form in the design studio be created

5. Which integrations are commonly used with Marketo? (Choose two)

A) Social media posting tools
B) CRM integrations
C) Manual lead imports
D) Predictive analytics tools

Solutions: