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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Available Languages: | English |
| Passing Score: | 65% |
| Real Exam Qty: | 60 |
| Exam Duration: | 60 minutes |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator |
| Exam Format: | Multiple-choice, Multiple-select |
| Exam Price: | $200 USD |
| Recommended Training: | Trailhead: Email Marketing Basics Salesforce Instructor-Led Training |
| Exam Registration: | Salesforce Certification Portal Webassessor Registration |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Topic 2: Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Bounce and complaint management - Email performance metrics - Basic automation and triggered sends |
| Topic 3: Email Creation and Design | 26% | - Email templates and best practices - Accessibility and rendering - Personalization and dynamic content - Content Builder usage |
| Topic 4: Email Delivery and Testing | 15% | - A/B testing options - Sender authentication and deliverability - Preview and test sends - Send classifications and sender profiles |
| Topic 5: Subscriber and Data Management | 26% | - Segmentation and filtering - Lists and Data Extensions - Importing and maintaining subscriber data - Subscriber key and sendable data |
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
A) Limit the email text to 250 words
B) Use an infographic email template
C) Personalize the email content
D) Segment the audience for the email
2. A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
A) Triggered Sends
B) Test Sends
C) Send Previews
D) Scheduled Sends
E) A/B Tests
3. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
A) Create a template and lock content In the template.
B) Create multiple versions of the email for loyalty and non-loyalty members.
C) Create a template-based email using dynamic content.
D) Create dynamic content with a SQL Query activity.
4. Which feature can a marketer use to individualize content in an email? (Choose 3)
A) Audience Segmentation
B) Predictive content
C) Dynamic content
D) Personalization string
E) Specialized content
5. What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
A) Send Flow
B) Test Send
C) Preview and test
D) List Detective
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D,E | Question # 3 Answer: C | Question # 4 Answer: A,C,D | Question # 5 Answer: C |
By Hiram
