We're so confident of our products that we provide no hassle product exchange.
Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Essentials for Marketing Cloud Email Marketers (SP24) |
| Exam Number: | EEB-101 |
| Exam Format: | Multiple choice |
| Available Languages: | English |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist |
| Real Exam Qty: | Approximately 157–163 (varies by update) |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Trailhead |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Online proctored or onsite testing center (via Salesforce authorized exam delivery partners) |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemail |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Email Marketing Fundamentals | - Email send types and delivery basics - Email content creation with Content Builder - Subscriber and list management |
| Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
| Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A) Add and Update
B) Append
C) Overwrite
2. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A) Email Performance Over Time Report
B) Pivot table in Datorama Reports
C) Filter Activity in Automation Studio
3. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
4. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A) The send exceeded the maximum test send threshold.
B) Test sends are rot recorded on the Send Log Data Extension.
C) A subscriber was not selected in the Subscriber Preview tab.
5. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
A) Einstein Copy Insights
B) Einstein Recommendations
C) Einstein Messaging Insights
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
By Letitia
