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CMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) |
|---|---|
| Exam Name: | Certified Professional Category Manager (CPCM) |
| Exam Number: | CPCM |
| Exam Format: | Online Proctored Exam, Objective Questions |
| Exam Duration: | 90 minutes |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Certificate Validity Period: | 1 year |
| Exam Price: | $225 USD |
| Available Languages: | English |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Exam Way: | Online remotely proctored examination |
| Pre Condition: | Candidates should have 3-5 years of category management experience and must pass the CPCA exam before taking the CPCM exam. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 2: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 3: Assortment and Space Management | - Retail Optimization
|
| Topic 4: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 5: Retail Economics and Supply Chain | - Business Operations
|
| Topic 6: Category Health and Assessment | - Category Performance Evaluation
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
A. Regression analysis
B. K-Means clustering
C. Moving averages
D. Exponential smoothing
Question 2
What is the definition of pricing and its role in the category management process?
A. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
B. Pricing is the process of setting promotional discounts to attract more shoppers.
C. Pricing is the method of categorizing products based on their market value.
D. Pricing is the calculation of production costs to determine a product's retail price.
Question 3
How do planograms support stakeholders across the organization?
A. They are used to determine shelf placement in stores.
B. They are used by buying teams to place purchase orders.
C. They generate essential data that influences supply chain, shopper experience, and in-store execution.
D. They are used by shoppers to find products in stores.
Question 4
What is the primary purpose of a promotional strategy?
A. To create a long-term business plan for overall company growth.
B. To manage supply chain operations and inventory levels.
C. To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D. To determine the pricing strategy for all products in the store.
Question 5
Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?
A. Reduces the need for monitoring supply chain KPIs
B. Improves forecast accuracy and reduces stockouts
C. Eliminates the need for supplier collaboration
D. Ensures all SKUs are kept in stock at all times
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |
By Kerwin
