Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A) The offer must have been created in the last 24 hours.
B) The offer must be tagged with the same tag as the journey.
C) The offer must have a "static" collection type.
D) The offer must be part of a Decision that uses a Placement compatible with the Email channel.

2. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Save the header as a Content Template.
B) Take a screenshot of the header and insert it as an image.
C) Create the header in one email, then copy and paste the HTML into each new email.
D) Create the header as a Fragment.

3. A content strategist is creating a standardized email header for a new series of marketing campaigns. This header includes the company logo, a dynamic personalized greeting, and navigation links.
To ensure all teams can easily use this header with absolute consistency in future campaigns, how should they create and deploy it?

A) Save a complete email containing the header as a Content Template.
B) Rebuild the header from scratch in the email designer for each marketing campaign.
C) Create the header as a Content Fragment to be referenced in different emails or templates.
D) Save the header in an external file and require all users to manually copy and paste the code.

4. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) A Read Audience activity
B) An Event activity
C) An Audience Qualification activity
D) A Reaction activity

5. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
B) Treatment A should be chosen because its confidence level is exactly 95%.
C) Neither treatment is a clear winner, and the test should be run again.
D) The experiment is invalid because the holdout group's open rate is too low.

Solutions: