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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Price: | USD $200 (estimated) |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Real Exam Qty: | 60 (plus up to 5 unscored) |
| Available Languages: | English |
| Certificate Validity Period: | 1 year (annual maintenance required) |
| Passing Score: | 72% |
| Recommended Training: | Prepare for Your Marketing Cloud Next Consultant Certification — Trailhead |
| Exam Registration: | Pearson VUE Registration Salesforce Certification Portal |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing at Pearson VUE / Kryterion test centers |
| Pre Condition: | No official prerequisites; familiarity with Salesforce Marketing Cloud recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design |
| Consent | 13% | - Consent banner configuration and collection methods - Consent management concepts and regulatory compliance - Consent data objects and records management |
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup |
| Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters needs to prevent sending duplicate messages to individuals who have multiple email addresses stored in Data 360. A Marketing Cloud Next Consultant is building an audience flow and must ensure that only one specific email address is used for each individual.
Which feature should the consultant use to define the logic for selecting a single, appropriate email address for the message send?
- A. Implement an identity resolution ruleset to merge duplicate contact points.
- B. Configure a Salesforce Flow Decision element to query for the primary email.
- C. Create and apply a Contact Point Selection Rule in an activation template.
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to reduce customer email fatigue and opt-outs.
Which feature should the Marketing Cloud Next Consultant configure to achieve this goal?
- A. Send Time Optimization
- B. Messaging Insights
- C. Engagement Frequency
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters wants customers to reply directly to promotional emails and receive AI-generated responses that can answer product questions, recommend products, and escalate complex inquiries to a human agent when necessary.
Which set of implementation activities is required to enable Conversational Email in Marketing Cloud Next?
- A. * Configure escalation experience
* Configure a transactional messaging API endpoint
* Configure Conversational Email
* Create a conversational email campaign
* Configure Salesforce Flow for Service - B. * Configure escalation experience
* Set up Service Agents
* Configure Conversational Email
* Create a conversational email campaign
* Monitor engagement and routing outcomes - C. * Configure Reply Mail Management
* Create a data stream
* Create a conversational email campaign
* Enable Journey Builder event processing
* Configure Marketing Cloud Connect
Correct Answer: B 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?
- A. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
- B. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'
- C. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?
- A. The flow's Data Space must link to the journey's Business Unit.
- B. The journey must use a Salesforce Data Entry Source.
- C. The flow must be a record-triggered flow.
Correct Answer: A 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
By Griselda
